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Information or Manipulation?

Ask yourself these 10 Questions?

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FAQ 1

Is the Facebook post, the tweet, the poster, the speech, the snap, the movie, the text or the music aimed at a specific audience?

(e.g. young people, women, nationals of a specific country)

No Yes
1/10

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FAQ 2

Can you spot any stereotypes, clichés or prejudices?

(e.g. 'Girls are bad at parking cars', 'Muslims don’t respect women' or 'Foreigners are taking our jobs')

No Yes

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FAQ 3

Are complex topics represented in a very simplified and | or black-and-white way? Are there words such as 'always', 'all' and 'never'?

(e.g. 'All Jews are rich', 'Companies never do anything for their employees', 'All journalists are liars')

No Yes

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FAQ 4

Is the message short, easy to remember and to repeat?

(e.g. 'Yes, we can', 'Make America great again', 'Wir sind das Volk')

No Yes

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FAQ 5

Are any appealing slogans being used?

(e.g. 'Let’s make it happen', 'We can do it', 'Hitler – Unsere letzte Hoffnung')

No Yes

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FAQ 6

Are there any well-known symbols?

(e.g. the Red Lion, hammer and sickle, Uncle Sam)

No Yes

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FAQ 7

Is a clear enemy being presented?

(e.g. foreigners, non-believers, the police, asylum seekers)

No Yes

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FAQ 8

Is the content of the document based on lies, half-truths or pseudo-scientific facts?

(e.g. 'The earth is flat', 'Your pensions are secured', 'All vaccinations are dangerous')

No Yes

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FAQ 9

Does the text, the picture or the music trigger or strengthen strong emotions?

(e.g. fear, disgust, rage, hatred, compassion)

No Yes

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FAQ 10

Does the document want to push you to think or act in a certain way?

No Yes

If you replied with yes to more than half these questions, it is probably a matter of propaganda or manipulation

Information Manipulation

Zentrum fur politisch Bilding - https://zpb.lu/

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